Out of the Box Marketing: What You and Your Company Can Do
Every business owner, whether you’re the owner of a small company or a Fortune 500 empire, knows that branding is incredibly important. Without a recognizable brand you’re limited in how big you can get. You’re also limited in what kind of advertising will be effective without a brand everybody knows.
When you don’t have a ton of money to work with though, creating a brand can be a lot more challenging than it seems to consumers. If you’re the owner or manager of a small business, chances are you already know this.
For small business owners, thinking outside of the box really is the only way to build a brand. You just don’t have the money to play into the marketing system, so you’ve got to do something unexpected.
Use this guide to learn more about out of the box branding and how it can work for your company. It doesn’t matter what you do necessarily. In many cases, a good branding technique is a good branding technique, no matter what industry you work in.
Whether you have a physical storefront or a beautiful office space, there is a way for you to hold events. When you hold events, you can get existing customers to remember you brand and bring some new people in to learn more about you.
How can you attract consumers to events? Do simple things like provide entertainment, free food or sponsor an event with a non-competing company in your area.
Sometimes the best thing you can do to build a brand is simply show people that you want to make them happy. Believe it or not, that goes a very long way in this day and age.
Give It Away
Small companies often have very thin profit margins. If your business fits that description you’re probably wondering how you’re going to be able to give anything away for free.
The answer is that you’ll get it back. Even promotional items like tote bags can help lure customers to you. Wouldn’t you rather spend money with somebody that gave you something for free than somebody who didn’t?
Forgotten Marketing Techniques
Finding customers isn’t always about social media and new techniques. Sometimes simple things like custom bumper stickers are all you really need. Even t-shirts can be great promotional tools if your customers wear them!